People’s Archive of Rural Nova Scotia

Stories of Everyday Life, Everyday People

Vacheresse’s “Swinging Meats”

Nov 20, 2017 | Land & Sea

Growing up in Antigonish, director Peter Murphy remembers hearing ads on the radio for “Battling Bobby Vacheresse”, beating down the prove of meat for his customers. For more than 50 years Bobby and his wife, Jean, have been running what must be one of the last independent family butcher shops in Canada. What is it that keeps the Vacheresses and their ‘swinging” meat successfully battling the pressure of the big box grocery stores?

Directed by: Peter Murphy

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